Warm and inviting visual identity for an artisanal coffee roaster, including packaging design and signage.
A new artisanal coffee shop wanted to establish a strong community presence. They needed an identity that felt warm, highly approachable, but clearly communicated their meticulous roasting process.
The identity leans into tactile materials and warm, roasted tones. We created a versatile logo system that scales perfectly from small coffee cups to large exterior signage, paired with playful illustrations that detail the coffee-making process.