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Nexis Group

Nexis Tech

Project Visuals
RoleBrand & Visual Designer
TimelineNov 2023 - Jan 2024
Deliverables
  • Visual Identity
  • Typography
  • Brand Guidelines
  • UI Kit

Overview

Modern rebranding for a B2B SaaS platform. Deliverables included logo redesign, typography system, and brand guidelines.

The Challenge

Nexis Tech's platform had evolved significantly, but their brand still looked like a legacy enterprise software from 2010. They needed a modern, trustworthy identity that would appeal to fast-moving startups while maintaining enterprise credibility.

The Solution

We stripped away the complexity, opting for a clean, geometric sans-serif typography system and a striking deep blue color palette. The new logo mark represents connectivity and seamless integration, instantly modernizing their digital presence.